Marketing

Experiential Marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions. As a practice, Experiential Marketing differs from other forms of marketing in…

This course covers the Principles and Practice of Modern Marketing. On completion of the course, candidates should understand the principles of marketing and be able to apply their knowledge in real-life situations. Candidates will have a good understanding of the essentials of marketing (key concep…